The arrival of Facebook on the social media front has changed the way things function and operate in many sectors. There are hardly any fields during this world that are uninfluenced and unbiased by Facebook. Many markets have changed, market segments are created and technologies are evolved, credits to – Facebook.
As far as the marketing front cares, advertisement agencies and social media marketers consider the users of Facebook as their primary targets. thanks to its substantial reach with the common mass, brands find them as an important source to get leads and customers.
And if you’re an owner of a startup, small business, or a marketer who features a fan/brand page on Facebook and need to get potential leads from Facebook, here are some quick tips.
The first thing to be done to urge more leads is to revamp or come up with a powerful Facebook landing page. This page is that the very first thing your visitors notice and is extremely essential to make the simplest impression at the very first look.
Stylize your landing page with a canopy picture that depicts your brand and include every information that you simply want to convey to your visitors. Make it attractive yet neat to offer the viewers a clean interface with minimal distractions.
Create Specialized Fan Content:
Your brand could also be present in other social media platforms also, but when it involves harnessing the facility of Facebook, you’ve got to make custom content specifically for Facebook fans.
The content that you simply create must be available to only Facebook visitors and not anybody else. Induce curiosity in their minds to understand what the content is by asking them to love the page to receive the special information. Note that if you treat your visitors’ special, they treat you back an equivalent way too!
Link them to Your Webpage:
Another important method is to possess a link of your website or brand website on your wall, in order that the visitors can get a far better idea about your brand. It helps them to find out intimately about your firm, your business, products, and services, which successively helps to determine trust and rapport.
Remember that the content displayed within the website must be captivating and at an equivalent time authentic. you’ll hire a knowledgeable writer for this purpose also.
Frequently Upload Multimedia Content:
The ability to upload and share pictures and videos is one among the best advantages of Facebook, so why waste that? you’ll also upload videos about your services and brand illustrating how people have benefited from your products, from different perspectives. you’ll also share animated clips and videos concerning your products to allure visitors of all age groups.
Facebook applications are known for his or her viral effects. Come up with a singular idea for an application and mix it together with your brand. Offer invitations to the fans and allow them to use them to understand the response.
The app could also be a social game, and informative flash content, a quiz or question, and answer type program, or the other creative ways with which your brand can reach the common mass effectively.
Offer customized Services:
Facebook is all about offering personalized and customised services. Ask them to fill in their basic details to receive an e-brochure or a personal newsletter of the upcoming products and offers. the sole thing you’ve got to make sure at this stage is – Trust! Assure them that the knowledge they provide are going to be retained as confidential and can not be passed.
So, these were a number of ways to show the ‘Likers’ of your Facebook page to customers. Also, you’ll come up together with your own strategy to get leads, but confirm that each effort you set in is genuine and not black hat. Remember that it’s not you, but your brand’s image that’s at stake.
So, here’s wishing you good luck!